![]() ![]() So there should be little surprise that Victoria’s directory for 2013 is a shadow of its former self. Story said online revenue, $367 million in 2012, now represents 38 per cent of the company’s total revenues and 61 per cent of their existing clients have purchased digital products with them. That transition has seen Yellow Pages Group report nine million unduplicated unique visitors to its websites - YellowPages.ca, Canada411.ca, - and its mobile applications have been downloaded more than five million times. “Part of that is adjusting to the needs of our clients who are primarily Canada’s small and medium-sized businesses.” “We have been transforming over the years to a digitally focused company, growing a lot of our products online, in mobile search, producing websites and creating videos,” she said. The change in usage that has people searching online for numbers and listings, businesses looking to advertise through other media and a reduced demand for land lines has meant the bulky, printed Yellow Pages directory is shrinking in terms of importance - and in size.Īccording to Fiona Story of Yellow Pages Group, the company is in the midst of a major transition. This is the reality for the printed version of the directory, which hit doorsteps around Victoria this month. Neither of them has a directory in their offices, though both believe there is one at reception - “somewhere.” Turns out it was probably just over two months ago that the CEO of the Greater Victoria Chamber of Commerce needed to find a listing.įor Dan Gunn of the Victoria Advanced Technology Council, it’s close to a decade since he last dug out the iconic book with the walking fingers logo. It took Bruce Carter a few moments to recall the last time he cracked open the Yellow Pages telephone directory.
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